For the publishing house Billy Bones, we crafted a 360º marketing campaign for 'Kinderboekenweek' in the Netherlands. To reinforce Billy Bones' mission that 'each child in the Netherlands deserves a story,' we opened a Billy Bones treehouse for a few days where we invited content creators to share stories centered around their books. A dedicated Billy Bones team distributed free books at schools during the week. To amplify the mission, we launched a poster campaign in all major cities of the Netherlands, supported by a social media campaign, to spread the message of 'Download your free Billy Bones book here!' Once scanned, all kids could enjoy the audiobook for free!